A giant in the world of podcasting needs a "sonic signature." So when the prolific publisher Wondery decided it was time to brand its product by establishing an unforgettable signature, its leaders hired the creative-design firm, Made Music, behind the iconic static-screen clip that opens every HBO show. Wondery CEO Jen Sargent recalls that the branding exercise in 2018 helped the company fine-tune its vision of what Wondery podcasts should deliver to listeners.“Imagine six or seven of us sitting in...
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