Temu has topped the U.S. app stores for downloads since late last year, just months after it began operations in September 2022. The e-commerce startup is headquartered in Boston and is owned by Nasdaq-listed PDD Holdings Inc. (Nasdaq: PDD), which also owns the social commerce platform Pinduoduo. Temu's marketplace features a wide range of merchandise in 29 major categories, from beauty and fashion to office supplies and home improvement tools, at prices that are often much lower than those of other retailers and e-commerce sites.
To complement the Big Game ad, Temu is holding a "Shake and Cheer" $10 million giveaway to reward customers while generating buzz around the company's growing e-commerce platform. The sweepstakes offer users a chance to win a variety of cash and prizes and are the company's way of thanking its customers for their support while also attracting new ones.
"The $10 million sweepstakes are our way of saying thank you to all the customers who have supported us and also those who we hope will become our customers in the future," the company spokesperson said.
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